WP Group - Fuels & Lubricants, today un-veil the new face of their Motorsport division with the launch of WP Racing. The new branding will encompass the entire motorsport, automobile, corporate and circuit/venue aspect of racing not only in the UK but also Europe.
The official launch of WP Racing is set to take place at this evening’s British GT and Formula 3 2013 opening celebrations at SRO headquarters.
Reflected in the logo, each sector of the WP Group’s major distribution network is represented by an individually coloured bar. The new Racing emblem features this distinctive design, incorporating the Group sectors in conjunction with the ‘blue’ of the former WP Motorsport.
Partner to well-known championships and race circuits throughout the UK and Europe, WP Racing continues to grow in strength of supply and service. WP Group’s Commercial Director, Darren Borras, comments: ‘we are adding a fresh new look to an already successful division of WP Group. Combining quality of product with the highest level of trackside expertise and onsite fuel testing, as a key player in the motorsport industry WP Racing is rapidly becoming the name to be associated with in the 2013 season and beyond’.
Watch out for the WP Racing brand which will be featured on the British GT cars and Formula 3, SuperOne Karting, Legends Series Racing, Clio Cup, Thruxton Motorsport Centre and more to follow…!
David Fairchild, Managing Director of WP Group (right), with Group Commercial Director Darren Borras (left), in-front of the WP Race Fuels and Lubricants Truck.
Notes to Editors
The WP Group, headquartered near Southampton in Hampshire, is a leading independent distributor of fuels and lubricants, with group revenues of £200m-plus and employing 100 people.
Based at Wessex House, Cadland Road, Hardley, Hythe, WP offers a complete portfolio of products and bespoke service solutions across each of its eight trading divisions Industrial, Aviation, Agricultural, Heating, Automotive, Commercial, Motorsport and Marine.
WP, located by Fawley Oil Refinery, has a 50-year heritage and is the supplier and support specialist of choice to thousands of businesses.